Profile

We are Giochi Preziosi Hellas!

We bring magic and joy to kids and adults, committed to safeguard the rules of play, for a better world... with Respect, Integrity, Responsibility, Safety, and a Big Smile. Our goal is the development of the children while they cultivate their relationships with themselves and others, discover imaginary worlds, and express their creativity through play. 

Giochi Preziosi was founded in 2003 and is part of the Preziosi Group that constitutes one of the biggest European toy organizations. 

It is one of the leading toy companies in Greece with brands like Gormiti,  Peppa Pig and others. 

Welcome to GP Toys, the newest creation of Giochi Preziosi Hellas!